7 of the Best Sales Automation Software Tools to Close More Deals in 2022

How much time does a sales rep actually spend, you know … selling?

This is a real sales question I often ask to people who manage busy sales and marketing teams. And the answer is always disappointing — sales reps spend less time in the field or phone calls than you would like to think.

Sales is a tough job. Constantly being in the field or on the phone, you can never get ahead of your work. It’s not easy to find a software that will save you hours and hours of work but, we’ve found it. Check out this list of our favorite sales automation tools and see if there’s anything that could help you!

This list of 7 sales automation software tools will help your company be more productive and efficient. The challenge for those who work in sales is always coming up with new ideas that can grow the business. And while many people think they need a different idea, the reality is that they just need to optimize their current workflow so they can close more deals!

In a time where the market is oversaturated with sales tools and techniques, it’s tough to choose the right one. I’ve collected some of the best sales automation software tools on the market today to help close more deals. These are all ranked by their average customer rating on Capterra to better assist you in your decision-making process.

Benefits of Sales Automation

Sales automation is the process of reducing time spent on necessary, but lengthy manual sales tasks.


LeadSquared is a sales automation tool that helps companies convert leads into revenue. It’s not just a CRM – it also has powerful marketing automation and lead scoring capabilities. LeadSquared works with many of the top email, social media, and display advertising platforms to provide all of the data your sales team needs to find prospects, generate leads, and close more deals in 2022.


Sales automation software helps to guide the sales process and make it more efficient. Autopilot is a great tool because it can create personalized customer journeys that are optimized for lead conversion. It also has lead scoring, which ranks leads based on their potential. With this software, you’ll be able to manage your cold prospects more efficiently by assigning them to different priority levels and tracking their progress through your funnel.


Sales and Marketing Automation AI Software

Kit19.com : Single Platform to Manage Sales, Marketing, Social Media, Business Communications and Staff Productivity.

Kit19 is a Sales and Service CRM that doubles your sales as a unified communication platform with SMS, Mails, Voice, Whatsapp integration. Use it for Digital marketing, Lead management, Customer pipeline management, Customer support management, Mail Integration, Facebook Lead Integration, Automated Lead Capturing, Google Calendar Integration, Email integration, Mail parsing, Whatsapp Business, Cloud telephony, Selling Online (eshop), Task Management, Staff Location Tracking, Time Tracking of Employees and much more.


HubSpot is a marketing software company that has a suite of tools for sales and marketing. From HubSpot CRM to HubSpot Sales to Lead Scoring, they have everything you need to generate more leads and close more deals.


Marketo is a marketing automation software that helps marketers gain intelligence about their prospects. Marketers can connect the platform to their CRM and other databases to create automated workflows, manage contacts, and send personalized email campaigns.


Pardot is one of the most popular sales automation tools from salesforce.com and it can be used for marketing, sales, and customer service functions. The software allows for automation in marketing campaigns, anytime you need to create a lead magnet or email sequence, or when it’s time to send out a campaign blast. The main selling point for Pardot is the ease at which you can integrate other systems with the platform.


Eloqua is a popular and comprehensive marketing platform that integrates with most major CRMs, email service providers, and other business tools. It’s easy to use and has a powerful set of features to help you automate your marketing campaigns and lead nurturing.